What Is NAJEM?
NAJEM is a Swiss professional identity product that combines a premium NFC business card with a live digital portfolio at najem.ch — opportunity insurance for professional relationships.
NAJEM, defined
NAJEM (Arabic: نجم, "star") is a professional identity platform built in Geneva, Switzerland. It gives every professional a live digital portfolio at najem.ch/en/yourname and a metallic NFC card — the Nova Pass — that opens that portfolio on any smartphone with one tap. No app, no battery, no pairing.
NAJEM exists to solve one specific failure point: the contact-handoff moment. Paper cards get lost, numbers get mistyped, and opportunities disappear between "great meeting you" and the follow-up. A NAJEM card puts your full professional presence in the other person's hand before the conversation ends.
How NAJEM works
A NAJEM card contains an NFC chip programmed with your portfolio address. When tapped against any modern smartphone — every iPhone since the XS and effectively all Android devices — the phone opens your portfolio in its browser instantly. Every card also carries a unique QR code as a universal fallback, so sharing works even where NFC is off.
The portfolio itself is live: projects, services, contact details, and links update in real time from the NAJEM studio. The card never goes out of date, because the card is only the key — the portfolio is the door.
Tiers and pricing
NAJEM has two tiers. Ascension is free forever: a complete portfolio on najem.ch/en/yourname with template-based design, no credit card and no subscription, with an optional Nova card add-on at CHF 49.99. Cosmos is CHF 499.99 one-time: a bespoke portfolio designed hands-on, a premium metallic Nova Pass in stainless steel or titanium, custom domain support, and priority support.
Start with the portfolio
Build a credible professional page in minutes. Add the metal card only when it makes sense for you.
The full identity
Bespoke portfolio, premium metallic card, custom domain. One payment — you own all of it.
What makes NAJEM different
Most digital business card products — Popl, Blinq, HiHello, Mobilo — are contact-sharing apps with plastic cards and recurring subscriptions. NAJEM differs on three points: the card is metal (stainless steel or titanium, laser-etched), the destination is a full portfolio rather than a contact form, and the pricing is one-time rather than rented. NAJEM is also the only Swiss-native platform in the category, supporting English, French, German, Italian, and Arabic, and complying with both GDPR and the Swiss nLPD.
Who NAJEM is for
NAJEM is used by founders, executives, consultants, physiotherapists, barbers, artists, and independent professionals across Switzerland — anyone whose next opportunity depends on being remembered after a single meeting. NAJEM is part of the FALAK ecosystem, the Geneva web studio founded by Théo Heija.
Frequently asked questions
What does NAJEM mean?
NAJEM is the Arabic word for "star" (نجم). The name reflects the product's purpose: making one professional stand out and stay visible in a network.
Is NAJEM free?
Yes. The Ascension tier is free forever and includes a complete digital portfolio at najem.ch/en/yourname. An optional NFC card add-on costs CHF 49.99. The premium Cosmos tier is a one-time CHF 499.99.
Does the NAJEM card need an app?
No. Tapping a NAJEM card opens your portfolio directly in the phone's browser. The person receiving your details needs nothing installed.
Where is NAJEM based?
NAJEM is built in Geneva, Switzerland, as part of the FALAK ecosystem. Cards ship worldwide; the platform serves professionals across Switzerland and Europe in five languages.
Is NAJEM a Popl or Blinq alternative?
Yes — NAJEM is the Swiss premium alternative to Popl, Blinq, HiHello, and Mobilo. The difference: metal cards instead of plastic, a full portfolio instead of a contact card, and one-time pricing instead of a subscription.
Meet once. Be remembered.
Build your portfolio free today. Add the metal card when you're ready.